Mint Hill Madness

This coverage represents an extended campaign I developed and executed in the fall of 2021 to ensure robust coverage of Mint Hill Madness, the town’s biggest annual event. It included multiple pre-stories which appeared in print the week before the event, “real-time” coverage of ten events written and published on site and shared via social media, a post-story which appeared in print the week after the event, and additional social media coverage shared in real time.

Mint Hill Madness Opens With All You Can Ride Night
21Oct By Mary Beth FosterNo Comments
Mint Hill Madness

Mint Hill Madness Opens With All You Can Ride Night

MINT HILL, NC - Mint Hill Madness is officially open, and it’s All You Can Ride Night!  Tonight only, enjoy unlimited access to rides with the purchase of a $25 wristband sponsored by Mint Hill Orthodontics.   Popular rides like the swings return to Mint Hill Madness this year. Photo by Mary Beth Foster. Due to popular demand, this year’s carnival has been expanded to include more mechanical rides like the Sidewinder, the Paratrooper and the Super Twister.  You’ll also find familiar favorites like the swings, the ferris wheel, and plenty of inflatables!  This year’s Madness also includes a midway games like darts, basketball and cork gun shooting where you can test your skill to win prizes. Wristbands are valid for rides only; they do not include access to M...
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Mint Hill Madness Opens In Less Than 24 Hours!
20Oct By Mary Beth FosterNo Comments
Mint Hill Madness

Mint Hill Madness Opens In Less Than 24 Hours!

MINT HILL, NC - In less than 24 hours, Mint Hill Madness will take over Veterans Park! Starting at 3:00 pm on Thursday, October 21, the family-friendly festival promises something for everyone: a carnival jam-packed with opportunities for family fun, awesome tunes on the Main Stage, and delicious food and treats. Thursday from 3:00 pm to 10:00 pm is “All You Can Ride Night” sponsored by Mint Hill Orthodontics.  With the purchase of a $25 wristband, you can enjoy unlimited access to all carnival rides all night long!  Note that wristbands do not include Midway games or axe-throwing. At 7:00 pm, Thirsty Horses will kick off a weekend of amazing entertainment on the Novant Main Stage.  Mint Hill Madness and all of the three-day festival’s main stage entertainment w...
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13Oct By Mary Beth FosterNo Comments
Mint Hill Madness

Mint Hill Madness 2021 Schedule

This copy of the schedule was created by my in Google Draw utilizing information provided by Mint Hill Events. It appeared in the copy of the paper distributed on site at Mint Hill Madness.
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Mint Hill Madness Safety Tips From Novant Health
7Oct By Mary Beth FosterNo Comments
Mint Hill Madness

Mint Hill Madness Safety Tips From Novant Health

MINT HILL, NC - Although vaccines that offer protection against COVID-19 are now widely available, the continuing spread of the Delta Variant necessitates that we all take additional commonsense precautions to avoid contracting and spreading the virus.  Dr. James Reed from Novant Health Mint Hill Family Medicine offers tips on how to keep you and your family safe at a potentially crowded event like Mint Hill Madness.  The evidence is clear: outdoors is the safer choice when it comes to socializing with people from outside your household.  “All the data shows that outdoor activities do not have the same spread and infection rates as indoors,” says Dr. Reed.  “Being indoors where you’re trapped and air is stuck is higher risk than almost anything outdoors.” Exactly ...
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The Countdown Is On To Mint Hill Madness!
6Oct By Mary Beth FosterNo Comments
Featured Work, Mint Hill Madness

The Countdown Is On To Mint Hill Madness!

MINT HILL, NC - Mint Hill Madness is back and better than ever! Billed as a festival to celebrate the founding of the Town of Mint Hill, Mint Hill Madness started in 1984 as a one-day event.  For nearly three decades, Mint Hill Madness was the Mint Hill Chamber’s major fundraiser, but after years of just breaking even, the Chamber made the decision to step away from managing the event in 2012. Knowing how important the annual event was to the town, Mayor Biggers and the Board of Commissioners decided to keep it going.  Nonprofit organization Mint Hill Events, Inc, was formed to manage it, and more changes followed.  As both the crowd and the fireworks show grew, Mint Hill Madness moved from the downtown area to Veteran’s Park.  “I was hired in 2014 and came wi...
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